Real Estate Investing - Getting Started
March 28th, 2009, by JeffreyHare
It is not surprising that we are seeing larger audiences at real estate investing programs. People are looking for ABS investments – Anything But Stocks – after watching their 401(k) plans drop 40% in value. Housing prices have plummeted, and rates are historically low. It’s a great time to invest in real estate. But how does one get started?
The task can seem confusing. There are so many variables, the decision process can be overwhelming. First, there are several different ways to invest in real estate: buying rental property, purchasing tax liens, options, and notes, even hard money lending and investing in REITs. There are different types of real estate: single family homes, condominiums, apartment complexes, commercial properties, and raw land.
And there are different strategies for maximizing profit: flipping, “buy and hold,” leveraging, wholesale contracts. For the new investor, it almost seems like you have to learn a new language: “ROI,” “REO,” “flip,” “cash-on-cash,” “CAP rate,” “OPM,” “PITI,” “asset protection,” “LLC,” “TIC,” “triple Net,” “CAME,” “cash flow,” and so on. Going to the library or bookstore won’t necessarily help – there are literally dozens of books on the subject – which one do you choose?There is simply not enough room in this blog to do justice to the entire scope of information necessary to explain real estate investing, but a few key points are worth mentioning. For more information, I strongly recommend that the new investor attend real estate investment seminars, talk to other investors, and yes, read the books and articles on real estate investing. Most importantly, I urge the new investor to choose a small, low-risk investment and try it for a short duration. You will truly learn more “by doing” than what anyone else can ever hope to teach you! You will also learn more about your tolerance for risk!
First Step: Make a Plan. The first and most important step is to consider both your personal and your financial objectives, and develop a plan based on these two factors. You can do this while you are reading some books and attending seminars. Just be sure to make a Plan before you write your first check! For example, your personal goal may be to focus on raising your family, taking more vacation time, and getting more involved in community activities. Your financial objective may be to earn enough through a combination of salary and investments to support your chosen lifestyle, and set aside enough for a retirement at a specified age. Your financial objective should support your personal objective, not the other way around.
From this important step, you can start to determine how real estate investing can help you achieve your goals. You need to consider how big (or small) a project you want to tackle, so that you can achieve your financial objectives without sacrificing your personal goals. You also need to consider how involved in the process you intend to be – it’s the difference between “involved” and “committed.” Think “Ham and Eggs.” The chicken is “involved;” the pig is “committed.” New investors who become Landlords quickly start to learn a lot more about plumbing, eviction procedures, and dumpsters than they ever thought they would. One of reasons many people choose not to become Landlords is because they don’t want to be dealing with “toilets, tenants, and trash.” It can be time-consuming, frustrating, and if you don’t manage it properly, the investment project can take over your life! (Hint: Hire a good Property Manager!)
There are basically three ways the investor makes money by investing in real estate. The first – and some would argue the most important – is cash flow. The formula is simple: Income minus Expenses = Cash Flow. Income from rents or leases need to be enough to cover your costs, which include your mortgage payments, taxes, insurance, maintenance and management fees. The second way that the investor makes money investing in real estate is through appreciation – assuming that the property value increases over time. An increase in value combined with the amount you are able to pay down the mortgage results in “equity,” which is simply a measure of the difference between the value of what the property is worth and what you owe on it. The third way that an investor makes money investing in real estate is through depreciation – a pro-rated tax deduction that you use to offset a portion of the income over time.
Most real estate investors focus on the first two factors: cash flow and appreciation. As it turns out, you generally get one or the other – not both. In areas where housing prices tend to climb steadily over time, purchasing at any price will result in a gain in value just by holding onto it for a long enough period, provided that the cash flow is not too negative. It’s a relatively simple math problem, provided you factor in the tax considerations. (Hint: Learn to do some math and get a good tax advisor on your team!) In some housing areas around the country, especially where there is good job growth, rents will be strong enough to generate positive cash flow. Even if the value of the property does not increase all that rapidly, an investor can realize regular income from cash flow. (Hint: if the amount of rent is equal to or greater than one percent of the purchase price, it generally will have a positive cash flow.)
For a quick primer on some of the other factors you should consider before investing in real estate, I recommend that you read my article “The Five ‘P’s of Prudent Real Estate Investing.” I also suggest that you find a real estate investment group or association in your area. Many of these groups provide a wealth of information, advice and networking opportunities. You will meet others like yourself, as well as experienced investors willing to share their knowledge and tips. (Hint: Be careful – everyone is different. What works for one person may not work for another. Listen and learn.) Some investment groups provide bus tours of investment properties in your area, and teach you how to make simple investments. Still others allow you to pool your money into investments, if that is what you would prefer to do. Mostly, these groups give you the unique opportunity to meet and talk with experienced investors, learn about investment opportunities, and connect you with the key people who can help you: lenders, brokers, financial planners, attorneys, tax specialists, and accountants.
Getting started in investing in real estate is really all about getting started. Thinking about getting started won’t accomplish anything. Take action. Go to the library and check out two or three books on real estate investing. (Hint: Focus on learning the terminology; ignore the editorializing. Many authors tend to promote the “one best way” to make money – there is no “one best way.” And, Big Hint: most of these books were written before the very recent housing crisis and market crash in 2008.)
One final piece of advice: Invest, don’t spend, your money. If your ultimate plan is to make money investing in real estate, invest in real estate. There are several promoters who make a fortune selling seminars, software programs, CDs, books, and even cruises and board games about investing in real estate. Some of these are excellent for learning about real estate investing, but choose wisely. Some people spend all of their money into programs about real estate, rather than invest in real estate itself. Ask yourself: will the seminar, books, or materials teach me how to make more money than the cost of the program (including the cost of your time)? Now, you’re starting to think like an investor! Get started!


If you don’t know where you’re headed, you won’t know how to get there. Form a mental picture of what you see yourself doing in a few years, and hold that vision while you proceed with this article. Then come back and re-evaluate your vision. Ask yourself, “Is it realistic?”
Does it comply with existing zoning regulations? Does it meet building and fire code requirements for the intended occupancy? Is the lot large enough to allow for sufficient parking, ingress and egress, signage, and even expansion? Does it have adequate sewer, water and access to utilities? Just because a property is available at a good price does not mean it is suitable for your investment purposes!
you most likely consult with your Spouse or significant other. However, when you act as an investor, you need to consider putting together your team. That’s correct — teamS. One team will consist of yourself and your Investment Advisors or consultants. The other team will consist of yourself and your Investment Partners.
type of financing that you need for “owner-occupied” property. For the new investor, especially someone who just purchased their first home, it often comes as a surprise that financing for investment property may include very different terms and conditions than what they expected. At the same time, you may have resources that were not available to you when purchasing your home. For example, you may be able to use a Home Equity Line of Credit (or HELOC), or a loan from a relative, or even funds from a Self-directed IRA (”SDIRA”). A qualified Mortgage Broker can provide you with options and opportunities. However, in general, you should expect to have to come up with between 30 - 40% down payment, plus pay a slightly higher interest rate on any loan you may be able to secure.
property, do some quick repairs, then turn around and sell the property for a substantial profit. Is this possible? The answer is yes, but more and more it is exceedingly difficult. One reason is that with the credit crunch, not many individuals are able to get financing, so the “flippers” are finding themselves holding onto property much longer than they planned. Since they often used “hard money” loans or other types of “borrowed” funds, they often find themselves owning more and more of the anticipated profits from the planned “flip,” and often must drastically reduce the selling price or start renting it out. The true “value” of a real estate investment is built over time, both from incremental rental increases and from appreciation in value over time. The smart strategy is to be patient, build a solid investment portfolio, and let it grow in value over time.